Survey

1. Do you prefer buying books physically or digitally?

A. Physical Books

B. E-books

C. Audiobooks

D. No preference

2. Have you ever bought something after seeing it on social media?

A. Yes, many times

B. Yes, a few times

C. No

3. Do you set a monthly budget for discretionary spending?

A. Yes, and I stick to it

B. Yes, but I often exceed it

C. No

4. What is your experience with click-and-collect (buy online, pick up in-store)?

A. Excellent, I use it often

B. It's okay

C. I've had problems

D. I haven't tried it

5. Do you enjoy the experience of shopping, or is it just a task?

A. I enjoy it

B. It's just a task

C. It depends on what I'm buying

6. Do you shop differently when you're on vacation?

A. Yes, I buy more souvenirs/unique items

B. No, I shop the same way

7. How important is a store's layout and ambiance to you?

A. Very important

B. Somewhat important

C. Not important

8. How often do you make impulse purchases?

A. Very often

B. Occasionally

C. Rarely

D. Never

9. What is your primary source for news?

A. Social Media

B. News Websites/Apps

C. Television

D. Word of Mouth

10. What is your primary motivation for trying a new brand?

A. Price

B. Recommendations

C. Advertising

D. Sustainability/Ethics